UWMC-Continuum-CoverSocial Media, if you are a business this concept should be a part of your marketing plans. But how does it work? How do you get started? Which social platforms are right for my business. Social Media for Business, a three week course offered by Michael Martens through the UWMC Continuing Education Program will answer those questions and put you on track to using social media to engage with customers and promote your business. Registration for the class is at the UWMC website.

In this course you will learn:

  • The popular social media platforms that are available
  • How to set up Facebook Business Pages, track engagement through Facebook Insights, and launch a Facebook advertising campaign
  • How to create engagement and discussion in the social channels
  • What tools are available to effectively manage your social marketing efforts

The social scene is constantly changing so we’ll strive to offer the latest information and tips for success. What was working two years ago may no longer be the case. This will be a ‘hands-on’ class, so bring your own experiences and ideas to share. Plenty of time is allotted for question and discussion.


3 sessions, Monday March 25, April 1 & 8, 2013
6 – 8 PM Room 300
Instructor: Michael Martens
Fee: $59 0.6 CEU

Social media is a powerful tool that can help you connect and engage with your customers. With more than a billion people worldwide on Facebook® and hundreds of millions on Twitter®,  social media can no longer be ignored by your business. Social media is easy to get started, but it can be challenging to master. This course will take you through the popular social media platforms and present methods on how your business can build your fan base and engage with your customers