The this week is the Wausau Chamber’s annual small business week. Of course at RelyLocal, every week is small business week. But the Chamber events: full of fun and festivities, are highlighted by the Thursday afternoon Small Business Expo and Chamber Business PM. While I don’t have a booth at the Expo, I’ll be in force at both events, mingling and networking. Maybe I’ll see you there. As a side note, non chamber members can take advantage of the expo, all you need is a business card for admission.

 Business Member News

Are you ready to be rewarded? The RelyLocal Local Rewards card is hitting the stores this weekend. Already you’ll find them in 7 retail locations with more being added every day. Shop Local and Save Money with Local Rewards Card. Learn more at
RelyLocal Wausau Local Rewards

Spring Shop Hop

Are you ready to shop in North Central Wisconsin? We hope so. Get ready for the ultimate shopping experience on April 26th and 27th. Flyers are now available in your favorite shop. Watch for updates here on Facebook, and advertising in The City Pages on 4/18/13. This is an opportunity for you to get to know about all these fabulous shops right in this area: Again and Again Resale Shop, Brylie’s Consignment’s, LLC, Family Treasures Consignment, Hazel HomeJackie’s Attique, New To You Premier Consignment, LLC, and Studio 7.

Document Shredding


This week both AbbyBank and Marathon Savings Bank are offering FREE shredding services as part of Money Smart Week. Read more on the Buy Local Wausau Blog on how you can prevent identity theft from happening and protect confidential documents. Read more at the Buy Local Wausau Blog

Hsu Growing Supply

Reap the benefits of composting! Hsu’s uses high quality organic-based growing products and ingredients for custom blends and growing mixes. You can learn how compost works for you and your garden that the Composting Seminar on Saturday, April 27 from 10am – Noon at the Ace Hardware Center in Weston.

Peterson/Kramer Funeral Home

Explore the significance of a meaningful funeral or memorial service. Discover the many options available for funerals and memorialization. Find out how easy it is to pre-plan your funeral for the peace of mind of you and your loved ones. Learn how to set aside funds to pay for your funeral in advance. Mary Boyd, Pre-Planning Specialist of Peterson/Kramer Funeral Home will hold two seminars, April 30, 2013 from 2-3pm at St. John Catholic Church in Edgar and May 1st from 2-3pm at St. Athony Catholic Church in Athens. RSVP by calling 715-845-6900.

Facebook for Business Class

Coming up on Wednesday, May 1st is another of my Facebook for Business social media classes. If you want to learn more on how to make Facebook work for you, you need to take this class. Sponsored by the Wausau Area Builders Association. Read more at the Buy Local Wausau Blog:

Reducing Risk with Credit Card transactions

This week in our continuing series on reducing credit card risk, Rick Montgomery of Northern Air Merchant Services tells us Why Credit Cards are Risky.

Credit cards can be risky to merchants because they are easily monetized by thieves, and the merchants bear much of the risk of loss if the data is stolen, lost or exposed. In order to establish industry guidelines for handling credit cards, the Payment Card Industry (PCI) Council’s Data Security Standard (DSS) explicitly lists the requirements for protecting sensitive cardholder data.

In accordance with industry mandates, multiple authentication mechanisms have been developed to better ensure data security and to prevent fraud. The goal of a layered security solution (like First Data’s TransArmor solution) is to layer the defensive technologies of end- to-end encryption and tokenization together to prevent the theft of cardholder data in both transmission and storage.

The costs associated with a cardholder data breach are substantial—and frequently can be the end of the line for a small merchant, which may not be able to absorb tens or hundreds of thousands of dollars in investigation fees and penalties that can result from an incident. The average business cost of a data breach increased to $7.2 million and cost companies an average of $214 per compromised record in 2010. Both of these numbers are up in comparison to 2009, when the average organizational cost of a data breach was $6.75 million and the average cost per compromised record was $204. Regulators are working to crack down on non- compliant businesses, and are encouraging them to implement required data security controls.

Closing Thoughts

I gotta give some props to John over at Sprocketz bike shop. I took my bike in for its spring tune up and not only did he get it back into tip top shape for the riding season, but he also cleaned off the grime from sitting in the garage all winter. Get your bikes out, get them tuned up and get out and ride.

Have a great weekend and keep it local, my friends