New Business Alert!

While working today, I’m listened to an interview on Wisconsin Public Radio talking about Seasonal Affective Disorder (SAD). I know as the days get shorter and we ending up spending more time indoors, SAD can be debilitating to many. The good news is that there are ways to treating it, from light therapy and exercise to even vitamins and other medications. If you feel the season getting you down, talk to a professional about treatment options.

Business Member News

Does your business have a website? I sure hope that it does. Is your site up to date? How many visitors are your getting? Is is helping generate traffic to your business? I believe that every business should have a well functioning site. That’s why I offer a complimentary website analysis and will give you 5 or more simple solutions on how you can increase your traffic and Internet visibility. Contact me today to set up a no obligation consult.

What if. . .  Consulting/Training

Computers are an integral part of any business. Any career in a professional setting has an expectation that you will have knowledge of how to operate the popular suite of Microsoft applications. But what happens if that core skill is lacking. Or maybe you’re proficient in MS Office and would like to take things to the next level. Our newest RelyLocal Business Member What If Consulting offers Microsoft training and much more. 6 levels of Excel, 3 levels of Word, plus courses in Outlook, Powerpoint, and Publisher. Head on over to RelyLocal to learn more about What If Consulting and what they can do for you. . .

Auto Select

After reading this newsletter, go outside and check your tires. Are the treads wearing thin? Do you squeal going around corners. If so, better get them changed before the snow flied. Fortunately at Auto Select, buy a set of 4 tires  through Nov. 21 and you’ll receive: free mounting, free balancing, 50% off a wheel alignment, free tire rotations every 6,000 miles and free disposal of your old tires! Details: (Mention promo code: EFM-WA50).

Cutie pie Photo Studio

1003511_10151729193558683_46051483_n
The Holidays are fast approaching and that means spending time with family and relatives. Wouldn’t some portraits of your fast growing kids be a great gift idea. I know the grandparents really appreciated pictures when my kids were little. Cutie Pie Photo Studio makes the children portrait process fast and easy. In fact, you can get your pictures taken and leave with prints in about an hour. Why not go online and make an appointment today.
In addition to fast portraits, Cutie Pie has a monthly children’s photo contest. Go online and vote for your favorite “Cutie Pie”each vote costs a dollar which will be donated to this month’s charity: Toy’s for Tots.

Central Wisconsin Dairy Delivery

It is an egg nog week! We have regular egg nog in half gallon glass bottles, plastic quarts and don’t forget Lite Nog in plastic quarts too!Central Wisconsin Dairy Delivery is expanding: service is now available to customers in Stevens Point and Village of Plover. Give them a call or email to schedule delivery.

AbbyBank

The AbbyBank Producing Future Leaders video contest is underway! Read more about how area DECA & FBLA students are learning about financial literacy and vote for your favorite video project. More at the Buy Local Wausau Blog:

Empty Bowls

Like Soup? Love Art? Who wouldn’t love both. Empty Bowls is a benefit that blends the two into one great afternoon. This Saturday from 11am – 2pm head on down to the Rothschild Pavilion, pick out a colorful ceramic bowl and select from more than 25 different soups from local chefs and restaurants. The best part is not only do you get to keep the bowl, but all proceeds benefit the Wausau Neighbor’s Place. Read more about Empty Bowls. . .

St. Peter’s School Craft Fair

A great place to purchase locally made items for Christmas is one of the local holiday craft fairs. Saturday November 23, St. Peter’s Church and School in Schofield will hold their craft fair from 9:00am – 3:00pm. Over 36 crafters and home based businesses will be on display at this FREE craft show. Drawing – Free door prizes given away, products and demonstrations, lunch concessions and booths from Local Crafters and your favorite home businesses.

Shaping the Future of Credit Cards

Thank you Rick Montgomery of Northern Air Merchant Services for another great article on credit card technology. Merchants, do you accept credit cards? Give Rick a call to learn how he can help you increase security and save money.
Four Important Trends every merchant should stay on top of to keep up with changing technology and giving your customer the payment options they want to use now and into the future.
Multi-function Cards Multi-function cards have the capability of giving the holder access to multiple accounts on a single plastic. The most common multi-function card structure gives consumers the ability to access both a debit and credit account on the same card.
Mobile Payments Beyond using these devices to facilitate payments, it is expected that mobile devices will be the preferred (and most effective) channel to deliver customer service messages (e.g. fraud alerts, payment reminders) and marketing offers going forward.
Contactless Cards Contactless cards which enable a customer to wave or tap a card instead of swiping it. Should issuers be successful in overcoming consumer reluctance to using contactless technologies, it could pave the way for mobile phones to replace cards in their entirety.
Fraud Protection Despite issuers and solutions providers working together to deploy progressively more advanced security measures, as well as the international success of the EMV “chip + PIN” initiative, fraud remains a material risk. Traditional magnetic stripe skimming and card-not-present fraud remains prevalent.
It appears likely that the future of the credit card market will be free of physical cards—requiring a true convergence of the four trends examined. How long this will take will be determined in part by issuers’ willingness to embrace the concepts and invest in long-term innovation opportunities, but also by the evolution of consumer preferences. With 400 million mobile devices in the hands of consumers now, it’s clear which direction you as a merchant need to take to keep your customer happy.
For more information about merchant processing, please callRick Montgomery at 715-889-2409 or email rick.montgomery@fdiswi.com.

Closing Thoughts

I just finished up a series of classes on social media with UWMC’s Department of Continuing Education. If you missed these classes, don’t worry. More are on the way. I’m planning the courses for next spring. Is there something you’d like to learn? Drop me a line at michaelmartens@relylocal.com and I’ll see how we can weave it into next spring’s classes.