Author: Michael Martens

Dumping the white pages: what it means to local business

Big news story this week is that Verizon Communications has petitioned the state regulators in New York, Pennsylvania, Florida, and Virginia to stop printing and distributing the white pages for residential customers.  All in all, if Verizon is able to stop distributing the white pages in the 12 states that the company operates in, it estimates that 17,000 pounds of paper will be saved annually. As more and more people are moving towards online methods of finding names and phone numbers, the printed phone book is quickly becoming a relic. According to a Gallup poll, between 2005 and 2008, use of the white pages has slipped from 25% down to 11%. Online phone number search does have its advantages. Since the phone is printed only once a year, you can be pretty sure that the information coming from the phone company databases should be accurate. Also, as more and more users are shedding their landlines and moving to cell phones, finding a phone number online may be the only method to reach some people. Printed phone books don’t list cell phone numbers, just landlines. Unfortunately, the demise of the white pages also means that the business white pages and yellow page listings won’t be far behind. For the same reasons that people are giving up their white pages, they aren’t using the yellow pages either. A quick Google search...

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Local business is the lifeblood of our economy

You may be thinking, why does it make a difference if I shop at a locally owned business, or if I go to the big box store down the road, or even shop online. The difference is amazing. Local businesses are the lifeblood of our economy. Not only does more money say flowing in the local economy when you shop locally, but the local business owners are more likely to support the arts, entertainment, and community groups that make Wausau a special place to live. The purpose of this blog is twofold. First, it will explore the relationship of how locally owned businesses benefit the local economy. Second, it will highlight local businesses with feature length articles about their goods and services. Publicity is a good thing for any business, so I hope to highlight at least one to two businesses a week. If you know of a business that is doing great things for the community and could use some press, please drop me a line, I’d love to highlight them. In the meantime, check out the links to the right. RelyLocal is the Wausau Area Local Business Directory. Everyone listed is part of the community campaign to support local business and to keep money in the local economy. Happy Shopping....

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